Private Label Categories

Almost every consumer product category has both branded and private label offerings, including:

• DAIRY ITEMS
• PERSONAL CARE
• PAPER PRODUCTS
• CONDIMENTS AND SALAD DRESSINGS
• FROZEN FOODS
• HOUSEHOLD CLEANERS

While private label products are in the minority, comprising 15% of U.S. supermarket sales, according to the Harvard Business Review, some private label categories are seeing strong growth, according to a Nielsen Report.